---
title: "Search analytics - Find out what your customers are searching in KB"
slug: "analytics-search"
description: "Search Analytics is a feature that provides insights into the effectiveness of reader searches."
tags: ["Search", "Analytics"]
updated: 2025-12-31T16:42:11Z
published: 2026-01-31T17:30:02Z
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.document360.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Search analytics

Use **Search** analytics to track reader behavior, optimize your content, and identify gaps in your documentation. This page provides insights into metrics such as search trends, successful queries, and no-result searches, helping you enhance the search experience for your users.

---

## Accessing the Search analytics page

To access Search analytics, from the Knowledge base portal,

1. Navigate to **Analytics** (**) in the left navigation bar****in the Knowledge base portal.
2. In the left navigation pane, click **Search**.

### Using filters to customize data

By default, the data shows metrics for the last week. You can adjust these using filters:

1. Click the **Date**filter dropdown.
2. Select a predefined range (e.g., **This month**, **Last month**) or choose **Custom**to specify a date range.
3. Click on the **All users** dropdown to filter analytics data based on user type.
4. For **Mixed projects**, the available filters are **All**, **Users**, **Public readers**, and **Private readers**.
5. For **Private projects**, the available filters are **All**, **Users**, and **Readers**.
6. For **Public projects**, this filter will not be available.
7. If using the **Knowledge base widget**, use the top-right dropdown to switch between **All**, **Knowledge base**, and **Widget analytics**.
8. Select the JWT widget to track and analyze user interactions and engagement of reader analytics within private and mixed projects secured by JWT authentication.

For more information on the Knowledge base widget JWT authentication, read the article on [Managing and customizing the Knowledge base widget](/help/docs/managing-and-customizing-the-knowledge-base-widget).

![Image showing Knowledge base and widget filter in Article analytics](https://cdn.document360.io/860f9f88-412e-4570-8222-d5bf2f4b7dd1/Images/Documentation/image-1743578286313.png)

> [!NOTE]
> ** NOTE
> 
> Search analytics data can take up to 15 minutes to reflect in the Knowledge base portal.

---

### Search analytics page overview

The **Search** analytics page shows the following four metric tiles that are also represented graphically in the Search analysis tile.

| Field | Graph color | Description |
| --- | --- | --- |
| **Total searches** | Purple line | The number of searches users perform on the selected project workspace in the Knowledge base site. |
| **Successful searches** | Green line | The searches that returned at least one result. |
| **No result found** | Red line | The total number of searches that did not produce any results. |
| **Bounced** | Yellow line | The searches that returned valid results, but the user did not interact with them and instead cleared the search term or closed the search window. |

![Dashboard displaying search statistics, including total searches and success rates.](https://cdn.document360.io/860f9f88-412e-4570-8222-d5bf2f4b7dd1/Images/Documentation/Screenshot-Search_analytics.png)

You can interact with the graphs by clicking on the legends at the bottom to view individual data points. Click **Export image**( **) to save the section as a PNG image.

> [!NOTE]
> ** NOTE
> 
> Aim to keep **No result found** searches as low as possible to improve the overall search success rate.

---

### Search success rate

The**Search success rate** pie chart distinguishes between successful and unsuccessful results. The total number of searches is available in the middle of the chart.

- **Successful** refers to the searches that returned results.
- **Failed** refers to the searches that returned no results.

Click **Export image**( **) to save the section as a PNG image.

![5_Screenshot-Updated_Search_analytics-Search_success_rate](https://cdn.document360.io/860f9f88-412e-4570-8222-d5bf2f4b7dd1/Images/Documentation/image-1734687879593.png)

---

### Search and No result found list

#### Searches

This section lists the most searched keywords and provides the following information:

| **Field** | **Description** |
| --- | --- |
| **Search keyword** | The exact term searched by users. |
| **Search count** | Number of times the keyword was searched. |
| **Views** | Number of views associated with search results. |
| **Reads** | Number of reads triggered by the search. |
| **Bounced** | Number of searches where a user enters a keyword and valid results are displayed, but the user takes no action (such as clicking a result) and instead clears the search term or closes the search window. |

You can sort data using numeric values for better analysis.

![](https://cdn.document360.io/860f9f88-412e-4570-8222-d5bf2f4b7dd1/Images/Documentation/image-1748496285456.png)

#### No result found

Displays keywords that did not return any results. The following fields are available:

| **Field** | **Description** |
| --- | --- |
| **Search keyword** | The keywords users searched for. |
| **Search count** | Number of times the keyword was searched. |

---

### Export search analytics data

Click **Export CSV** to export and download the search analytics in .csv format to your local storage.

---

## Knowledge base site view

This is how your reader would view the search terms that return no results. The reader can provide their feedback, similar to the Article feedback on their recent search term. They can provide their email (optional) and choose to be notified of any change.

![](https://cdn.document360.io/860f9f88-412e-4570-8222-d5bf2f4b7dd1/Images/Documentation/4_ScreenShot-Search_analytics.png)

To know more about No search results feedback, read the article on the [Feedback manager](/help/docs/feedback-manager-overview).

---

### FAQ

#### How can Search Analytics help me identify gaps in documentation?

You can review the list of **No Results Found** search terms, highlighting topics users are searching for but not finding results. This information helps pinpoint areas where documentation may be lacking or unclear.

#### How does understanding popular search terms benefit my knowledge base?

Understanding popular search terms helps identify the topics your readers are most interested in or frequently searching for. By analyzing these terms, you can optimize your Knowledge base content, create new articles to address common queries, and ensure your Knowledge base is aligned with your users’ needs.

#### What is meant by a bounced search? How is it captured in analytics?

The bounced search refers to a situation where search results are displayed to the user, but the user does not click on any of the results. A new bounce is recorded only if the panel is closed and then reopened without any user interaction on the results.

Bounced searches are not recorded in analytics if:

- You click anywhere inside the search dialog (on any of the search results)
- You receive an answer using Eddy AI search
- No results are shown for the search term/query

However, if you search using Eddy AI but end up clicking on Algolia results, the interaction is counted in both **Eddy AI** and **Search** analytics.

#### Is the Search analytics data reader-specific, or does it include user data as well?

The Search analytics in Document360 can be filtered by user type, based on your project’s privacy settings. This feature is available only for Private and Mixed projects.

**Private projects**

You’ll see an **All users** dropdown with the following options:

- **All users**: Combined analytics for all user types.
- **Users**: Analytics for team members only.
- **Readers**: Analytics for registered readers accessing the Knowledge base site.

**Mixed projects**

You’ll see an **All users** dropdown with the following options:

- **All users**: Combined analytics for all user types.
- **Users**: Analytics for team members only.
- **Public readers**: Analytics for non-registered readers.
- **Private readers**: Analytics for registered readers only.

> [!NOTE]
> ** NOTE
> 
> Selecting **All users** will display a combined view of all applicable user types for your project type.

The platform where project members manage and create content for the knowledge base. It allows users to create categories, articles, and templates; manage files, team accounts, and readers; and configure site settings such as branding, domain, and security.

The public-facing website where end-users can access articles and find answers to their questions.

A chart legend represents data series in a chart, using colors or symbols to differentiate them. For example, each column of data in a chart is shown in a unique color, with the colors and series names displayed as the legend

## Related

- [Feedback analytics](/feedback.md)
- [User analytics](/analytics-team-accounts.md)
- [Articles analytics](/articles-analytics.md)
