---
title: "SEO"
slug: "seo"
description: "Optimize your knowledge base with SEO and GEO tools from Document360, enhancing visibility, click-through rates, and AI retrieval accuracy."
updated: 2026-06-30T06:48:22Z
published: 2026-06-30T06:48:22Z
canonical: "docs.document360.com/seo"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.document360.com/llms.txt
> Use this file to discover all available pages before exploring further.

# SEO

Search Engine Optimization (SEO) and Generative Engine Optimization (GEO) are the practices of structuring and describing your content so that search engines and AI agents can discover, understand, and accurately retrieve it. For a knowledge base, good SEO/GEO means your articles appear in search results when readers look for answers, and are cited accurately when AI agents answer questions, reducing support load and improving self-service. Document360 provides built-in SEO tools that let you configure meta titles, meta descriptions, and slugs at the article and category level, manage SEO data across your entire project from one place, and control how search engine crawlers interact with your knowledge base site.

## Why SEO matters for your knowledge base

| Without SEO | With SEO |
|---|---|
| Articles are hard to find outside the knowledge base. | Articles surface in Google, Bing, and other search engines. |
| Search engines index the wrong pages or duplicate content. | Crawlers follow clear rules set via Robots.txt and sitemap. |
| Meta titles default to article titles, which may not be optimised. | Custom meta titles and descriptions improve click-through rates. |
| SEO gaps across hundreds of articles go unnoticed. | Bulk AI & search description tools and health check metrics surface issues at scale. |
| AI agents cannot accurately retrieve or cite your articles. | Well-written descriptions serve both search engines and AI retrieval. |

## In this section

<div class="doc360-card-row">
  <div class="doc360-card">
    <div class="doc360-card__header">
      <p class="doc360-card__title">Article SEO</p>
    </div>
    <p class="doc360-card__desc">Add a meta title, AI & search description, and slug to individual articles. Edit the meta title independently of the article title, and use Eddy AI to generate descriptions. Manage AI & search descriptions for multiple articles from Content tools.</p>
    <a href="https://docs.document360.com/docs/article-seo" class="doc360-card__link">Learn more →</a>
  </div>
  <div class="doc360-card">
    <div class="doc360-card__header">
      <p class="doc360-card__title">Index category SEO</p>
    </div>
    <p class="doc360-card__desc">Apply SEO settings to Index category pages. Add a meta title, slug, and meta description so that category landing pages are discoverable in external search results and AI-generated answers.</p>
    <a href="https://docs.document360.com/docs/index-category-seo" class="doc360-card__link">Learn more →</a>
  </div>
  <div class="doc360-card">
    <div class="doc360-card__header">
      <p class="doc360-card__title">AI & search descriptions (GEO/SEO)</p>
    </div>
    <p class="doc360-card__desc">View and manage SEO titles and AI & search descriptions for all articles and page categories from a single page in Content tools. Generate descriptions in bulk or for individual articles using Eddy AI.</p>
    <a href="https://docs.document360.com/docs/seo-descriptions" class="doc360-card__link">Learn more →</a>
  </div>
</div>

<div class="doc360-card-row">
  <div class="doc360-card">
    <div class="doc360-card__header">
      <p class="doc360-card__title">Writing for SEO</p>
    </div>
    <p class="doc360-card__desc">Best practice guidelines for structuring and writing knowledge base articles to improve search engine visibility, rankings, and click-through rates.</p>
    <a href="https://docs.document360.com/docs/writing-for-seo" class="doc360-card__link">Learn more →</a>
  </div>
  <div class="doc360-card">
    <div class="doc360-card__header">
      <p class="doc360-card__title">Robots.txt</p>
    </div>
    <p class="doc360-card__desc">Configure rules that tell search engine crawlers which pages of your knowledge base to index or ignore. Access and edit Robots.txt directly from Knowledge base site settings.</p>
    <a href="https://docs.document360.com/docs/robotstxt" class="doc360-card__link">Learn more →</a>
  </div>
</div>

## Best practices

- Keep meta titles between 50 and 60 characters and meta descriptions between 150 and 160 characters for optimal display in search results and AI retrieval accuracy.
- Use Eddy AI to generate AI & search descriptions at scale. Available for articles with at least 200 words.
- Audit AI & search descriptions regularly using the AI & search descriptions page in Content tools to catch articles with missing or duplicate metadata.
- Use Robots.txt to prevent search engines from indexing internal, draft, or restricted content. Pair it with your sitemap for consistent crawler behaviour.
- Avoid auto-generated slugs with numbers or special characters wherever possible. A clean, descriptive slug improves both readability and rankings.