Hotjar is a behavior analytics tool that provides product insights through user behavior analytics. It offers heatmaps, session recordings, and surveys that help you understand how users interact with your site and identify opportunities to improve their experience.
Integrating Hotjar with Document360 gives you behavior analytics and feedback data on your knowledge base visitors through heatmaps, session recordings, surveys, and an incoming feedback assistant.
Before you begin
- You need a Hotjar account.
- You need your Hotjar Site ID. See How to find your Hotjar Site ID below.
How to find your Hotjar Site ID
The Hotjar ID is a unique code obtained from the Hotjar application. It is required to connect Hotjar with Document360.
- From the Hotjar overview page, click Get set up in the left navigation pane.
- In the Get started with the tag installation section, copy your Site ID.
How to integrate Hotjar with Document360
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In the Document360 portal, navigate to Connections () > Integrations () in the left navigation bar.
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Select Hotjar from the list of integrations and click Add. The Add new integration panel appears.
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Choose a configuration type:
Basic configuration: sets up a standard integration using your Hotjar Site ID.
- Description: enter a description for this integration.
- Hotjar ID: enter your Hotjar Site ID.
NOTEThe Hotjar ID is a unique code obtained from the Hotjar application. It is required to connect Hotjar and Document360 in the knowledge base portal.
Custom configuration: sets up an advanced integration with custom events added to a snippet code.
- Description: enter a description for this integration.
- Snippet code: paste your custom snippet code.
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Optionally, expand Code inclusion/exclusion conditions to control when the integration runs based on IP address, Workspace, or Language.
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Click Add.
After setup, open your Hotjar account to view knowledge base site analytics and performance through tracking, highlights, recordings, heatmaps, and surveys.
Best practices
- Use heatmaps to identify which parts of your articles readers engage with most. After integration, run heatmaps on your most-visited articles to see which sections readers click, scroll to, or ignore.
- Use session recordings to understand drop-off. Watch recordings of reader sessions to identify moments where users leave an article without finding what they need, and use those insights to improve content structure.
- Use surveys to collect direct feedback. Deploy a Hotjar survey on specific articles to ask readers whether the content answered their question, giving you qualitative data to complement your analytics.
- Use the incoming feedback widget to capture unsolicited feedback. The Hotjar feedback assistant lets readers leave feedback at any point in their session, surfacing issues you might not think to ask about.
- Use Code inclusion/exclusion conditions to exclude internal traffic. Add your office IP address as an exclusion to keep team visits from appearing in your heatmaps and recordings.
FAQ
Why should I integrate Hotjar with Document360?
Hotjar gives you behavior analytics and feedback data on your knowledge base visitors through heatmaps, session recordings, surveys, and an incoming feedback assistant. This helps you understand how readers interact with your content and identify areas to improve.
What is the Hotjar ID?
The Hotjar ID (also called the Site ID) is a unique code obtained from the Hotjar application. It is required to connect Hotjar with Document360. You can find it in Hotjar by clicking Get set up in the left navigation pane and copying the Site ID from the Get started with the tag installation section.
What is the difference between Basic and Custom configuration?
Basic configuration connects Hotjar using your Site ID and starts tracking automatically. Custom configuration lets you add a snippet directly, which is useful when you want to add custom events or advanced tracking parameters beyond what the standard setup provides.
What analytics features can I use after integrating Hotjar?
After integrating Hotjar with Document360, you can view knowledge base site analytics through tracking, highlights, session recordings, heatmaps, and surveys in your Hotjar account.
Can I limit which workspaces or languages Hotjar tracks?
Yes. When adding or editing the Hotjar integration, expand Code inclusion/exclusion conditions and add conditions based on IP address, Workspace, or Language. See Code inclusion and exclusion conditions for full details.