Search analytics

Plans supporting search analytics

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Use Search Analytics to track reader behavior, optimize your content, and identify gaps in your documentation. This page provides metrics on search trends, successful queries, and no-result searches, helping you enhance the search experience for your users.


Accessing the Search analytics page

To access Search analytics, from the Knowledge base portal, navigate to Analytics () and then select Search.

Using filters to customize data

By default, the data shows metrics for the last week. You can adjust these using filters:

  1. Click the Date filter dropdown.

  2. Select a predefined range (e.g., This month, Last month) or choose Custom to specify a date range.

  3. For private and mixed projects, you can filter the search analytics by All users, Team accounts and Readers. For mixed projects, All users will include Team accounts, private readers and public readers data. The readers filter however will only show the private readers data.

  4. If using the Knowledge base widget, use the top-right dropdown to switch between Knowledge base and Widget analytics.

  5. Select the JWT widget to track and analyze user interactions and engagement of reader analytics within private and mixed projects secured by JWT authentication.

    For more information on Knowledge base widget JWT authentication, read the article on Managing the Knowledge base widget.

Updated_Screenshot-JWT_for_Search_analytics_June_release

NOTE

Search analytics data can take up to 15 minutes to reflect in the Knowledge base portal.


Search analytics page overview

The Search analytics page shows the below four metric tiles that are also represented graphically in the Search analysis tile.

Field

Graph color

Description

Total searches

Purple line

The number of searches users perform on the selected project workspace in the Knowledge base site.

Successful searches

Green line

The searches that returned at least one result.

No result found

Red line

The total number of searches that did not produce any result.

Bounced

Yellow line

The searches that returned results, but the user did not click on any of the results.

You can interact with the graphs by clicking on the legends at the bottom to view individual data points. Click Export image ( ) to save the section as a PNG image.

NOTE

Aim to keep No result found searches as low as possible to improve the overall search success rate.


Search success rate

The Search success rate pie chart distinguishes successful and unsuccessful results. The total number of searches is available in the middle of the chart.

  • Successful refers to the searches that returned results.

  • Failed refers to the searches that returned no results.

Click Export image ( ) to save the section as a PNG image.

5_Screenshot-Updated_Search_analytics-Search_success_rate


Search and No result found list

Searches

This section lists the most searched keywords and provides the following information:

Field

Description

Search keyword

The exact term searched by users.

Search count

Number of times the keyword was searched.

Views

Number of views associated with search results.

Reads

Number of reads triggered by the search.

Bounced

Searches that returned results but were not clicked by users.

You can sort data using numeric values for better analysis.

No result found

Displays keywords that did not return any results. The following fields are available:

Field

Description

Search keyword

Keyword users searched for.

Search count

Number of times the keyword was searched.


Export Search analytics data

  1. Click Export CSV to download the search analytics.

    Wait for a few seconds. Once the file is ready, a Download icon appears next to the Export CSV button.

  2. Click on the Download () icon, and the file is saved to your local device storage.

    The downloadable file remains available until a new CSV is generated.

    Hover over the Download () icon to see the last export date and time.


Knowledge base site view

This is how your reader would view the search terms that do not return any results. The reader can provide their feedback similar to the Article feedback on their recent search term. They can provide their email (optional) and choose to be notified of any change.

To know more about No search results feedback, read the article on Feedback manager.


FAQs

How can Search Analytics help me identify gaps in documentation?

You can review the list of No Results Found search terms, highlighting topics users are searching for but not finding results. This information helps pinpoint areas where documentation may be lacking or unclear.

How does understanding popular search terms benefit my knowledge base?

Understanding popular search terms helps identify the topics your readers are most interested in or frequently searching for. By analyzing these terms, you can optimize your Knowledge base content, create new articles to address common queries, and ensure your Knowledge base is aligned with your user’s needs.

What is meant by bounced search?

The Bounced search refers to a situation where search results are displayed to the user, but they do not click on any of the results. This term is used to describe such instances.