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Words and phrases to avoid

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This article lists words and phrases that consistently produce weak, vague, condescending, or misleading documentation. For each entry, the reason it is problematic is explained, and a better alternative is provided.

This is not a list of grammatically incorrect words — it is a list of words that work against the reader. Some are individually harmless but become corrosive as a habit. Others signal a specific type of problem in the writing.

How this relates to the Voice and Tone guide: the Common Voice and Tone Mistakes guide covers the same underlying categories — condescension, marketing language, hedging, filler — in depth, with the reasoning behind each rule and a broader self-audit checklist. This article is the fast, flat, scan-during-editing companion to that one: use this list for a quick pass over a draft, and use the Voice and Tone guide when you want the fuller explanation of why a category of language causes problems.

Words That Condescend

Avoid Why Use instead
simply Implies the task is easy. Makes struggling readers feel inadequate. Remove it. The step is no less clear without it.
just Same problem as "simply." Also often used to minimize something that is actually significant: "just contact support." Remove it. "Click Save" needs no modifier.
easily A judgment call about difficulty that readers may not share. Remove it or replace with a factual statement about what makes it straightforward, if relevant.
obviously Anything truly obvious does not need to be documented. Calling something obvious is at best redundant, at worst insulting. Remove it. State the information without the editorial comment.
of course Implies the reader should already know this. Remove it.
feel free to Adds no information. Readers do not need permission to use features you are documenting. Remove it. "Contact support" not "feel free to contact support."

Words That Inflate

Avoid Why Use instead
powerful Marketing adjective. Describes no specific capability. Describe what the feature does. "The analytics dashboard tracks page views, session duration, and reader exit points."
robust Another marketing adjective that says nothing specific. Be specific about capabilities or scope.
seamlessly A claim without evidence. Integration that requires configuration and testing is not seamless. Describe how the integration works. Remove the adjective.
innovative / cutting-edge / state-of-the-art Dates quickly. Not something documentation writers can claim without evidence. Describe what the feature does, not how impressive it is.
leverage Corporate jargon for "use." Use "use."
utilize A longer, more formal word for "use" with no additional precision. Use "use."

Words That Hedge

Avoid Why Use instead
you may want to Vague. Is this a recommendation or not? Either recommend it directly ("Back up your data before proceeding") or explain the condition ("If you have unsaved changes, back up your data first").
it is possible to Weak framing. Everything in documentation is "possible" — that is why it is documented. "You can..." or just describe the action.
in some cases Too vague to be useful. Which cases? The reader needs to know whether this applies to them. Specify the condition: "If your account is on a Business plan..." or "If you have multiple workspaces..."
generally / typically / usually These qualifiers are sometimes necessary, but they are often used as hedges when a direct statement is more accurate. Use them only when genuine variation exists and you cannot be more specific. If the behavior is consistent, state it directly.

Filler Phrases

Avoid Why Use instead
Please note that Adds no information. "Note:" does the same job in one word. "Note:" or restructure the sentence without the filler.
It is important to note that Same problem as above, with more words. State the important information directly.
In order to Longer version of "to." "To"
At this point in time Longer version of "now." "Now" or "currently"
Due to the fact that Longer version of "because." "Because"
In the event that Longer version of "if." "If"
For the purposes of Adds length without adding meaning. Rewrite the sentence without it.

Words That Can Cause Accessibility and Localization Problems

Avoid Why Use instead
above / below (when referring to content position) Position-based references break when content is reordered or viewed in a different format. Screen readers do not convey "above" meaningfully. Use links or section names: "as described in the Prerequisites section" or "see Formatting and structure."
click here Provides no information about where the link leads. Screen readers announce links without surrounding context. See the Links section of the Formatting Standards guide for the full link-text rule. Descriptive link text: "see the formatting guidelines" or "download the CSV template."
see above / see below Same problem as above/below positional references. Use the section or article name: "see Callout types."

Words to Avoid for Inclusive Language

Avoid Why Use instead
blacklist / whitelist Terminology with negative racial connotations. Being replaced across the industry. blocklist / allowlist
master / slave (in technical contexts) Same concern. Being replaced across technical documentation. primary / replica, leader / follower, source / target (depending on context)
generic "he" as a default pronoun Assumes a gendered default for a reader whose gender is unknown and irrelevant to the content. Use "they," or address the reader directly as "you" — see the Point of View section of the Voice and Tone guide.

This list is not exhaustive, and inclusive-language conventions continue to evolve. If you encounter a term you're unsure about, check current industry guidance rather than assuming the absence of a term here means it's fine to use.

Using This List

  • Run a search-and-scan pass over a draft using this list before publishing, in addition to (not instead of) the fuller Voice and Tone review.
  • Treat the inclusive-language section as a starting point, not a complete inventory — verify uncertain terms against current guidance.
  • When in doubt about whether a flagged word is being used as intended, check the "why" column — if the underlying problem doesn't apply in a specific sentence, use judgment rather than removing the word reflexively.