Search Engine Optimization (SEO) is the practice of structuring and describing your content so that search engines can discover, understand, and rank it effectively. For a knowledge base, good SEO means your articles appear in search results when readers look for answers, reducing support load and improving self-service.
Document360 provides built-in SEO tools that let you configure meta titles, meta descriptions, and slugs at the article and category level, manage SEO data across your entire project from one place, and control how search engine crawlers interact with your knowledge base site.
Why SEO matters for your knowledge base
| Without SEO | With SEO |
|---|---|
| Articles are hard to find outside the knowledge base. | Articles surface in Google, Bing, and other search engines. |
| Search engines index the wrong pages or duplicate content. | Crawlers follow clear rules set via Robots.txt and sitemap. |
| Meta titles default to article titles, which may not be optimised. | Custom meta titles and descriptions improve click-through rates. |
| SEO gaps across hundreds of articles go unnoticed. | Bulk SEO description tools and health check metrics surface issues at scale. |
In this section
Article SEO
Add a meta title, meta description, and slug to individual articles. Edit the meta title independently of the article title, and use Eddy AI to generate SEO descriptions. Manage SEO descriptions for multiple articles from Content tools.
Learn more →Index category SEO
Apply SEO settings to Index category pages. Add a meta title, slug, and meta description so that category landing pages are discoverable in external search results.
Learn more →SEO descriptions
View and manage SEO titles and descriptions for all articles and page categories from a single page in Content tools. Generate descriptions in bulk or for individual articles using Eddy AI.
Learn more →Writing for SEO
Best practice guidelines for structuring and writing knowledge base articles to improve search engine visibility, rankings, and click-through rates.
Learn more →Robots.txt
Configure rules that tell search engine crawlers which pages of your knowledge base to index or ignore. Access and edit Robots.txt directly from Knowledge base site settings.
Learn more →Best practices
- Keep meta titles between 50 and 60 characters and meta descriptions between 150 and 160 characters for optimal display in search results.
- Use Eddy AI to generate SEO descriptions at scale. Available for articles with at least 200 words.
- Audit SEO descriptions regularly using the SEO descriptions page in Content tools to catch articles with missing or duplicate metadata.
- Use Robots.txt to prevent search engines from indexing internal, draft, or restricted content. Pair it with your sitemap for consistent crawler behaviour.
- Avoid auto-generated slugs with numbers or special characters wherever possible. A clean, descriptive slug improves both readability and rankings.